I think as an innovative person you live sometimes 5 years in advance of all other people and this is sometimes really boring, because you always see, when the crowd is discovering and celebrating things, you have discovered some years ago and they also expect to be celebrated for their discovery now, which is normal for you.
Sorry, I am not good at that.
On the other side, companies want to become more human, that's nice, but isn't it basic to be a human company and were we inhuman companies during the last years to have now the spotlight on this topic? Or is it just a new mantra, to control employees under a new human slogan, in an age of conformity and human robots? I am not sure about it until now.
But back to the topic, I know. e.g. I changed/digitized my workflows and tools 6 years ago and now they get normal for everybody, so it's nice to see, that I was right but sad to see, that it took 6 years for the crowd to get a clue about that and move on.
Especially here in DACH area it is like that, if you are a person who reads a lot of books and articles in English, explore new workflows, apps and IT tools from the US and South Korea and then you have to wait 3-5 years until the German and Austrian big companies and business people have found out about this trends and tools, they have ignored 5 years ago, because they are overrated as the internet or smartphones in the year 2006.
Also here on LinkedIn was starting a German / Austrian wave of: Digitalization is HUMAN and Transformation starts with people and human beings, etc pp., and everybody copied the PowerPoint of his colleague or he/she has heard in a seminar in Amsterdam, New York or at DLD about that topic and is yelling it around as if this is the new innovation, having no clue, what it really is about. We do not use apps and tools just to use it and then adapt our workflow, so that we can use it, no, we use apps and tools who fit our workflow and help us to use 1 tool instead of 4.
When the DACH region will become a new Silicon Valley or South Korea, they should have a bigger and faster focus on the Netherlands and the US to adopt trends from there within 4 weeks and not 4 years. Yes, this is not easy with these old Titanic companies we have here, but it has also to do with regulations and power.
I am not sure if Germans and Austrian really can be agile and make fast turnarounds, it's not their mentality. (We are good in producing something that will persist the next 50 or 100 years like a German Kitchen for 30.000 € or a Tank or a Mercedes or a House. ;-))
The Germans need for everything first a certificate of a certificate of a case study and the Austrians have a look, wait, have another look, wait, think and if enough other countries and also Big Brother Germany is doing it and if they have realized that sending a fax in 2018, that is scanned afterwards to the system is not the perfect Digitalization workflow, they adopt it fast within 4 weeks :-).
So what's next?
The years of talking and exploring are over for us now and this is why I became an entrepreneur and work with same minded partners around the globe, who understand in which direction the future goes, but in a healthy and sustainable way...
Thomas Zahlten, BREADHUNTER, Vienna
Thomas Zahlten is